GOLF DASHER: WILL LOWERY

Dameon Gonga was the campaign lead for the global category launch of Allbirds’ first-ever golf shoe, the Golf Dasher. Made with natural materials such as castor bean oil and sugarcane, the Golf Dasher is a sustainable alternative to other golf shoes.

Dameon identified and pitched Will Lowery as the lead talent for the campaign. Will, a former professional cross-handed golfer and current broadcaster & podcaster, continues to be a champion in the golf community around diversity, equity, and inclusion. This 360° marketing campaign launched May 2023.