Pacer series: umi

Dameon Gonga identified and pitched singer, UMI, as the lead talent for Allbirds’ Pacer Series campaign. This campaign introduced the Canvas Pacer and Plant Pacer silhouettes. Made with MIRUM® in partnership with NFW, the Plant Pacer is the industry’s first-ever 100% vegan footwear option. This 360° marketing campaign launched September 2022.